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PUR HAIR © - creating premium hair products.

Being only 21 years old, Reinhold Hofmann, who is an ambitious master hairdresser, opened his first salon in Nuremberg in 1979. In 1990, he owns three successful salons with more than twenty employees.
Due to the fact that he constantly compares notes with his customers in connection with his hands-on experience, he realizes that many coloring systems qualitatively and quantitatively meet its limits.
Thus the wish for an efficient coloring system, which combines the benefits of the most popular and most expensive systems, grows and becomes big.

In 2003, this wish comes true: Reinhold Hofmann founds PUR HAIR with his vision to produce hair colors which are on the one side handy to apply and on the other side show a convincing outcome. In August 2006, an additional innovation comes on the market: the matching PUR HAIR styling series.

After five years of intensive research, the professional hair care series PUR HAIR organic comes into being.
Vitalizing minerals and organic extracts give the hair unprecedented shine and flexibility. The internal structure of the hair will be incredibly strengthened, the hair will tangibly become more elastic, stronger and healthier – and everything happens on a completely natural basis.

In 2013, the new basic line, which is available for all stores, makes PUR HAIR complete.