Centurio Design

Allgemeine Informationen

What mean does X-Light® Logo to us? The X-Light® has no symbol or connection to a political direction. 2009 was our year, we were on the take-off with our flashlights and LLLW® systems, we was in the office and saw the news break on the television program was still running a documentary about a competitor of us, this image and main message of the documentary was very arrogant and condescending and we chose our logo to change from a happy, laughing Centurio in an “Original Badass” look. It was quite an adventure that was to change logo, just as a German company to use and carry a skull was a real marketing risk. Today we have the competitors forgiven of course and today is the X-Light® is still with us for a symbol for “creativity and individuality” or “Let’s go others aways” and it is for us a still a own crew symbol and an announcement for our competitors “You Can’t Stop Us Anymore”. The X-Light® is now also a fashion products / promotional items from the Centurio, we, etc in the form of T-shirts, baseball caps, stickers, posters etc. marketed very successfully, especially through the new motto of centurion “INSPIRATION BY HELLFIRE®” fits into the marketing concept perfect. And why X-Light® Logo? …. because about the two crossing Flashlights, our main product.

Centurio Design® has decided to honor their founding city if Muenster (Münster). After the X-Light®, which even has it’s own history and importance in our company, we have decided our CenturioDesign_Firechick_Whitefounding city of Muenster with it’s fire spitting rooster deserved some recognition too. The “Golden Rooster” is kept in the hall of peace in the city town hall and can be and can be visited to this day. Why did we decide to use the Golden Rooster as one of our new lifestyle logos? The fire from the rooster’s mouth represents strength and resistance. This is in line with our company philosophy. The logo is referred to by Centurio Design® as “FireChick®”. We feel this fits right in with our 50’s style lettering on our “Centurio” lifestyle products and the two will be united in future endeavors.

Historical background of the Golden Rooster

Today in Peace Hall the “Golden Rooster” is kept. Purchased in 1621 by the city of Muenster (Münster) Council as part of the Council of silver. The almost 42 cm high statuette consists mostly of silver, on which some gilding is attached. The rooster head is removable so that the valve can be used as a drinking cup. Following two hallmarks of the tap can the work of the Nuremberg goldsmith Jörg Ruel (1598 – 1625) can be attributed. The city of Muenster (Münster) acquired the rooster not as a commissioned piece, but probably in one of the local fairs – therefore an exact date of origin cannot be reconstructed. The Cup serves today as a “Welcome Cup” of the city for prominent visitors, so it’s function in the 17th century is completely undocumented. It is therefore not necessarily assumed that the Messenger of Peace Congress have drunk from the official framework from the tap – this custom can be proved only from the late 18th century. Rather, during the peace conference, the rooster must have been primarily a representation object for the self-confidence and prosperity of the Council and the city of Muenster (Münster).